| What's In Your Message? |
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Check it out... When was the last time you looked at your business card. I mean REALLY read it? I'll bet it's been awhile. My motivation of asking you this question came up a bit ago as I was going through a stack of cards that were given to me after a recent keynote presentation. Several of the cards omitted email addresses. One didn't have a person's title included. One was so shiny, it repelled ink.
So what should your business card include, and why do you even care? Your business card is a reflection of WHO you work for and WHAT you represent. From the paper to the color and the text, it is all critically important to your image and communication. Japanese business people know this. In fact, they make presenting their cards an event. Holding the card in two hands, a Japanese businessperson leans in, smiles, and presents his/her card to a recipient facing them. A bit formal, perhaps, but you can't deny that the presentation is elegant. Now, let's take a look at what you should include on your card as well as why it's important: 1. The name you like to be called. If your name is "Robert" and you prefer to go by "Bob", use your nickname. Otherwise, those who see your card will call you by the name you would rather not use. 2. Include your business title. People like to know what you do in a company. If your title is confusing, archaic, or just plain wrong, get a new title or order new cards. This is important. 3. Please, I beg of you, include your email address. If you want people to find you, especially customers, email is absolutely a necessity. Not just your website, but your specific email. 4. Phone numbers are critical, as well. If you have a toll free number, include that. A direct line with the extension is great, and of course, if you are extremely mobile, include your cell phone. Customers need to know how to get in touch with you. 5. Your address is important, too. Customers like to know what city and state you are in. They also want to know how far you are from their facility. If you work from home, include the corporate or branch office address. Avoid a PO Box number, unless it's essential to getting your mail there. Most people dislike working with those who don't have an address. By the same token, if you work from home, it's best not to include a home address. It doesn't look as professional "348 Homewood Court" as a business address and there may be safety reasons as to why you wouldn't want your home address on a card. 6. If there is room on the front, back or inside a fold-over card flap, include WHAT your business does, any critical certification, and/or a special offer. These types of messages often are conversation-starters and help customers gain a better understanding of your business at a glance. So, how about you? Do your cards pass the "sniff test" for professionalism and messaging? If so, congratulate yourself. If not, see what's missing and order some new cards. Happy Selling! (c)Renee Walkup, All Rights Reserved, www.salespeak.com 678 587-9911 |
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