From a sales perspective, it was interesting to note that the blood-laden books were all around 9 Euros (around 14 bucks) and Bryson's happy-go-lucky book was listed at 12 Eruos. Well worth the extra few bucks.

Bryson grew up in Des Moines, Iowa in the 50's and relates his life with relish and humor. His life's reflections are applicable to business people, even though that was not his intent. Here are the few lessons he learned while growing up in a big city, smack in farm country:

1. Having a sense of humor will get you out of a mess of dysfunctional family situations.  (If the customer blows you off or doesn't return your call, keep your cool and laugh. It's not the end of the world.) Tip: if you can make your customer laugh, you are more likely to get the sale. Customers are often bored and like to have fun at work, too.

2. Costumes were the rage in the 50's, as Bryson relates having to wear a pair of capri pants to school one day. (If you show up in an inappropriate "costume" for your sales presentation, you are likely to be seen as a buffoon. Or worse.) Tip: Dress one "level" up from your customer. Look like you are the professional ready to conduct business.

3.  It pays to work hard in school. Bryson didn't, but we all know this to be true, right? Instead of studying, he read constantly and hence, became a good writer. (If you read a great deal, it makes you a more effective communicator.) Tip: read at least one business book every two weeks. Even if you are skimming to the best chapters--you will learn.

4. Make sure you go to the candy store...and often. Bryson relates how his penny-candy fixes of licorice whips, rubbery candy ice-cream cones, and anything wax, kept his dentist in drill bits. (Customers like treats, too. It puts them in good moods.) Tip: So treat your customers to goodies--wine, cookies, carmel latte's.

5. Find your heroes. According to Bryson, Superman was the tops. (Customers have heroes, too. Find out who they admire--authors, business leaders, political figures.) Tip: Ask your customer a question such as: "Which businessperson do you admire most?"

And last tip: Have fun in your calls!

(c)Renee Walkup, All Rights Reserved,  678 587-9911, www.salespeak.com