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Home arrow Articles arrow Sales arrow Persistent or Pest
Persistent or Pest
Give Up? That's What the Competition Does
I just finished running my Sales Boot Camp on Friday, and the question came up, as always. "So, Renee, how often should I call and how do I know when it's too much or not enough?"
Well, life is unpredictable that way, and the reality is, that guidelines, not hard and fast rules, are necessary as a starting point. Which is exactly why I created the grid below to use as a cold calling cheat sheet to put near your telephone to refer to as you are making calls. 

So, instead of "tips" this week, you are getting something better. Cut this out, place it up where you can see it, and follow through. That's the key!

Personality Type

Precise (P)

Energized (E)

Assured (A)

Kind (K)

Clues

Monotone

Short Message

Low Energy

Detailed

Unenthusiastic

Email Address

Reading Script

No Message

Friendly

Happy

Energetic

Upbeat

Warm

About "Me"

Hurried

Optimistic

 

Quick

Brief

Distracted

Abrupt

Other Voice

No Message

Dictatorial

Discouraging

Soft

Friendly

Unhurried

Warm

Detailed

Honest

Trusting

Sincere

 

Speed and Inflection

Slow and bored. Sounds like he/she MUST record; but doesn't't want to.

Fast and friendly. E's sound like they enjoy the phone and the attention it provides.

Rushed as in "you are not important enough to reach me". Always impatient and hurried.

Slow and unhurried. Friendly and calm demeanor. Sounds even and generally unstressed.

Messaging Tips

Be prepared

Don't rush

Avoid "salesy" message

Sound enthusiastic

Use "benefit" language

Ego-feed

Be prepared

Stand and sound confident

Use "action" in message

Sound calm

Be friendly

Slow down while providing details

 

Speed and Inflection

Methodical/Not rushed. Prepared

Optimistic fast, and friendly

Hurried. Abrupt and confident

Reassuring--like a partner. Not too fast

Content Ideas

Detailed, but leave some info out.

Ask for opinion.

Include a benefit with "magic words"

Use the word "team" and avoid sounding "pushy".

P or Pest?

 Contacts

1 x every week or two

2-3 x per week

3-4 x per week

1 x every week or two       
 
 

    (c)Renee Walkup, All Rights Reserved, www.salespeak.com 678 587-9911

    

 
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