| New Stuff |
|
It's that time of year again in Atlanta. On August 10th, our daughter, Rachel, begins school once again, for the fall term. For those of you in areas where the leaves turn before the school doors open, it probably sounds strange that school begins so early here. But it does.
And this fall is a bit different. She is going to attend Middle School for the first time. The excitement of picking out new, colorful school supplies, marking her name on the binders, and organizing her school "tools" into course piles is truly a joy to observe. This fall ritual reminds me that kids get charged up over new stuff. As adults, we should get charged up over new stuff, too. When was the last time you bought something new that was exciting or fun to use? Was it your new car, a sailboat, an iPod, a Wii? And did you have a chance to play with your new toy? You may have observed over time that customers often think of new stuff at work as fun and exciting, as well. Perhaps you sell office furniture, software, or shortcuts to a process. Whatever is in your sales-bag, I venture to guess that when positioned correctly, you can make the purchase fun for your customers. Think about it. Are you getting charged up over what you sell, and if so, are your customers embracing a new toy, too? Are you positioning the new stuff you sell as "work" or as "play"? As for me, as an example, I sell what I do. A way for salespeople and company leaders to make more money through a process that works. It's new. It's different. And when used, it's FUN for the recipients. I know, because I receive emails constantly from people who tell me that their lives are better after trying something I shared with them. A new "toy" that can engage THEIR customers faster. Or reduce anxiety during a sales call. Or even increase their closing ratio that results in kudos and more money in the bank (maybe to buy different types of toys with it). So this week, as you make your sales calls, I want you to think about what's fun or interesting or exciting in your "product line" to sell. What will your customers enjoy buying, and why? Perhaps you can provide an opportunity to add some color or interest into your customer's otherwise dull, gray days with beige walls and cream colored carpet. I'm so charged up about this idea that I am offering up a contest. Send me your best story about what you did to brighten up your customer's day with innovation in your sales process. Just a paragraph will do. I'll publish the best story AND you will get a complimentary download of my best-selling "Selling to Anyone Over the Phone" to download onto your MP3 player. Yep, I promise it will be fun--especially when you start making more sales AND more money! Can't wait to hear from you. In the meantime, stop by the school supplies department at your favorite store. Then, cherish those sweet memories of your first day going to a new school. (c)Renee Walkup, All Rights Reserved, www.salespeak.com, 678 587-9911 |
| < Prev | Next > |
|---|