Written by Renee Walkup, Growth Consultant, Keynote Speaker, and Author of the Best-Seller,

"Selling to Anyone Over the Phone"

So when was the last time your customer really felt "loved" by you? I don't mean the last time you took him to lunch, to a ball game, or to the golf course. I mean have you SHOWED your appreciation for the sales you are getting from your customers?

 

Yep, I know it's just days away from Valentine's Day, so that's what's motivated me to write about this topic. Most customers are void of extra-special treatment and yet, have they deserved it? Well, growing up in a family business, where each and every customer was golden, my values when it comes to customer appreciation are pretty simple: show your customer that you care in three main ways:

 

1. Do what you say you're gonna do. If you tell her you'll call at 4pm with an answer, even if you don't have it yet, call at 4pm, or better yet, call BEFORE 4:00. Tell her what you DO know and that you are working on getting more information. Avoiding the call because you are waiting for the engineer to provide you with an answer, isn't acceptable.

 

 

2. Take a tip from my co-author, Sandra, and offer "Lagniappe". That's Cajun for a bonus in your delivery. In our business, we provide small gifts, articles, notes, and more, to show our clients that we appreciate them. In fact, we typically offer the "lagniappe" when they least expect it. In fact, if you want to take advantage of our bonus from this newsletter, email us at: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , and we'll send you an article on how to work a trade show to get leads. After all, it's the beginning of conference-season, so a few new tips should serve you well.

 

 

3. Make your customer feel good by simply remembering to thank them, over and over. In your emails, phone messages, and in hand-written notes. Customer's aren't always feeling as appreciated as they'd like, so take the high road and make them feel important and remembered. You have this opportunity in every interaction.

 

So if you are reading this and are a SalesPEAK customer, session participant, one of our cherished book readers, or a newsletter subscriber, let us tell you "Thank YOU right here. I appreciate you!