In a recent NYU Management Institute survey, 44% of business people complained that at networking events, people only seemed interested in selling them something. 26% indicated that contacts left, once they heard that the respondent wasn't a prospect.
Here are my top 5 hints and tips for successful business networking this holiday season (and beyond!) Good luckÖ
*Survey the room and approach someone who seems like you in terms of personality match, age, attire, etc. Find the person you'll have something in common with to immediately put you at ease. If this takes a few minutes after arriving-so be it. You'll find this a valuable networking tool in all situations because people do business with people who are like them.
*Open the conversation with a question such as: what brought them to the event, how long have they been in business, and other connection topics that break the ice, and get your new contacts talking!
*Avoid mundane or controversial topics such as the weather, politics, and religion. Think of creative topics to ask about before attending the event, so that when you meet someone new, there's interesting and stimulating conversation.
*Practice active listening skills in the conversation. Make good eye contact, avoid distractions, and listen to the deeper meanings while your new contact talks. You will learn more than expected if you just pay closer attention and focus on the individual-not on who else is walking into the room.
*Send a hand-written follow up note telling the person how much you enjoyed meeting them, and if possible, include something slightly personal in the note to differentiate that this new contact made a positive impression on you. If this is a good networking prospect for you, invite him/her to lunch, coffee or breakfast.
Lastly, never leave your office or home without business cards. You'll need them! (c) Renee Walkup, SalesPEAK, 678 587-9911 www.salespeak.com |
