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Home arrow Articles arrow Sales arrow Holiday Networking - Make it Count
Holiday Networking - Make it Count
Getting Dressed Up? May As Well Take Your Business Cards
Last evening I attended an incredibly fun networking event, disguised as a holiday party. The invitations went out early. There were no typos regarding the date, the time, or the address. Amazing and wonderful at the same time.
Not only that, the event looked like loads of fun. The only sentence that may me ponder was this: "This is not a business event. Please do not solicit new clients."
 
I paused and thought about that sentence. After all, wasn't half of the intent to network and make business contacts? The other half was to let our hair down and have some fun. Then I invited my networking and all-around event-buddy.
 
I sent her the invitation with a note: "Amy, do you want to go to this with me?" She replied: "Renee, it looks great. But what do they mean by 'Do not solicit new clients?' Isn't this a networking-thingy?"
 
After arriving and grabbing a bite, I saw business cards being passed all over the place. It was like a feeding frenzy of fun, food, and...you got it...networking! (Shhh...don't tell the host.)
 
Now, what about your parties this month? Do you want to do some double dipping fun and networking? Here are a few tips to get you started. (Oh, and don't forget to have your business cards with you!)
 

First, survey the room and approach someone who seems like you in terms of personality match, age, attire, etc. Find the person you'll have something in common with to immediately put you at ease. If this takes a few minutes after arriving--so be it. You'll find this a valuable networking tool in all situations because people do business with people who are like them.

 

Next, open the conversation with a question such as: what brought them to the event, how ldo they know the hosts, and other connection topics that break the ice, and get your new contacts talking.

 `

Also, avoid mundane or controversial topics such as the weather, politics, and religion. Think of creative topics to ask about before attending the event, so that when you meet someone new, there's interesting and stimulating conversation.

 

How about practicing active listening skills in the conversation? Make good eye contact, avoid distractions, and listen to the deeper meanings while your new contact talks. You will learn more than expected if you just pay closer attention and focus on the individual--not on who else is walking into the room.

 

Last, send a hand-written follow up note telling the person how much you enjoyed meeting them, and if possible, include something slightly personal in the note to differentiate that this new contact made a positive impression on you. If this is a good networking prospect for you, invite him/her to lunch, coffee, breakfast, or even another event!

 

©Renee Walkup, SalesPEAK, Inc., All Rights Reserved, www.salespeak.com 678 587-9911
 
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