| The Lonely Communicator |
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What Do Your Customers and Joe Fox Have in Common? There I was, watching the 80's iconic romantic comedy yesterday, "You've Got Mail". Remember that movie? You have Meg Ryan (Kathleen Kelly) and Tom Hanks (Joe Fox) who are email pals. They are best friends in email, until Joe discovers that the woman who despises him the most on the planet, happens to be his email best friend. (She, of course, doesn't have a clue that Joe Fox is her email pal.) Blah,blah,cut to the end...you know what happens. When Joe opens up his email (way back in the 80's), he either has mail (which of course is from Meg/Katlhleen), or he doesn't have ANY mail. Strange. He's a hot-shot wealthy NY businessman. He doesn't get any email, besides from his pal? Yep, those were the days. Today, we all know how inundated our customers are with email. From priority email to pure junk. So where do your prospecting emails fall into the customer's "stack"? Unlike Joe, the target customer is sifting through dozens, if not hundreds, of emails, and probably from a 5" device while walking through an airport terminal, carrying 45 pounds of luggage and a laptop! Why should he care about YOU? Well, consider this. You worked hard to get that email address. You spent good time composing just the right words to communicate to that prospect. Now, he's rejected you with a quick swipe into a virtual trash can! Now, consider THIS. There is a lonely communicator in that guy's office. No, he doesn't carry it around. But the number is available and easy to get. It's his fax machine. Remember fax machines? Those boxes that scan messages that take forever to print out? Well, hardly anyone uses a fax machine anymore, which is all the more reason for you to try it. Here are my top 5 reasons for you to take the dust cover off of your own fax machine and warm it up: 1. Fax numbers are very easy to get. Easier than direct extensions and even email addresses. They are posted on websites, business cards, and if you call and use your name with whomever answers, you can ask and get it. 2. Sending a fax costs pennies. It takes about 1 minute to send a two page fax. What will that cost you, maybe 6 cents? What an inflation-buster! 3. Faxes come out either on paper into someone's "in" box, or scanned into someone's computer, so there's a more physical and visual representation of your communication. (AND more likely to be read!) 4. What's your competition doing? When was the last time they sent a fax to your (and their) prospect? You are now communicating in a different and unexpected media. (After all, how busy is that fax machine in most offices?) 5. Your fax is more likely to be read by the person you intended to receive it. Action follows, and eventually the sale. Try it and you'll see! (c)Renee Walkup, All Rights Reserved, www.salespeak.com, 678 587-9911 |
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