It may sound arrogant, but let's look at it as confident. Are YOU the best? Do YOU know when you have a perfect fit? We do, and when we do and it's competitive, we go to bat. And in a big way.

Do you know why? It's because when we have a perfect fit, we love those clients. Those clients love us. It's a win/win. Our longest and most loyal clients are "perfect fits" for us AND for them.

So, how did we get the business, you ask? Well, we did what we train on...we made it easy for the client to buy by offering them what they need and following up, following up, and following up. The other guys talked a big game, according to our new client, but couldn't seem to connect the dots in their conversations. There was lots of flash on their websites, but could they sell? It's debatable.

At SalesPEAK, we ALL sell. Every day. That's why we are different. We don't just take client's money and say we know how they "feel" and what they're going through. We actually live what they are going through and that's what makes the difference.

I remember looking at a Mercedes-Benz recently. Corporate happens to be a client, but I was on a local lot.The salesperson kept telling me how she had sold all types of luxury cars over the years, how she enjoyed a few of them. But she felt like she was "home" when she bought her first Mercedes. It handled like she wanted. The seats were shaped the way she liked. And the road feel was the best for her driving style. In short, she found the car a "perfect fit" for her needs. Not only did she buy one, she went to work for a dealer so she could tell others.

So, it's your New Year and here's your assignment (I promise it won't take more than 2 minutes of your time.) Write down the customer qualities that provide your perfect fit. It's OK to be picky...you can sell (and I encourage you to) , to others. Just don't let the "perfect fit's" go without a fight. It'll be worth the effort. Happy 2008!, 

(c)Renee Walkup, All Rights Reserved, www.salespeak.com 678 587-9911